New Era returns this season delivering an all new exclusive colour-way instalment of the iconic 9FORTY silhouette, fresh to Culture Kings. This fit features an epic UV Activated colour change fabric that will react to a range of Ultra Violet Light (like the Sun), allowing hidden designs or colours to appear or become visible when exposed. Don't be surprised if you turn a few heads on the streets this season, this hat demands attention! Featuring the renowned quality of New Era construction, this 9FORTY is built using only the highest quality fabric to ensure durability and comfort without substituting style. The slightly higher crown and adjustable rear snapback of the 9FORTY creates a deeper, more comfortable, secure and personalised fit, making this silhouette one of our most sought after fits ever! Don't sleep on this new colour-way, head in-store or buy online now, while stock lasts! - 9FORTY A-Frames are the best fitting hat in the world - UV Activated Colour Change Fabric - UV reactive products will react to a range of Ultra Violet Light (like the Sun), and will appear or become visible when exposed - When activated, the Brim and all 5 panels will appear either Blue, Purple or Pink - Hat will appear White with a subtle hint of colour when indoors or in part shade - Deeper crown for a more comfortable fit - Made from Premium Materials - 3D Team Logo Embroidery on the crown - 100% Cotton - Slightly Curved Brim - Rear snapback closure